Privacy & Cookies Policy

This Privacy & Cookies Policy explains how Pure Financial Solutions Limited (“we”, “us”, “our”) collect, use, store and protect your personal information. It also sets out your rights under UK data protection law (UK GDPR and the Data Protection Act 2018).

1. Who we are

Pure Financial Solutions Limited is a company registered in England & Wales (Company Registration Number: 04037714).
Registered office: Redruth House, Cornwall Business Park West, Scorrier, Redruth, TR16 5EZ.

We are:

  • Authorised and regulated by the Financial Conduct Authority (FCA No. 712612)
  • Registered with the Information Commissioner’s Office (ICO) as a data controller (Reg No. Z6619654)

2. Information we collect

We may collect and process the following types of personal data:

  • Identity details (name, date of birth, address, contact details)
  • Employment and financial details (income, expenditure, credit history, bank details)
  • Mortgage, loan and insurance product details
  • Health and medical information (only where relevant for an insurance or lending application)
  • Information from third parties (e.g. credit reference agencies, employers, product providers)

3. How we use your information

We will only use your personal data where the law allows us to. This includes:

  • To provide our services – processing your enquiry, assessing your circumstances, sourcing products, and managing applications
  • To comply with legal and regulatory obligations – such as anti-money laundering checks and FCA requirements
  • For our legitimate interests – e.g. internal administration, monitoring service quality, and record-keeping
  • With your consent – e.g. for marketing communications (you can withdraw at any time)

4. Who we share your data with

We may share your information with:

  • Mortgage, loan, and insurance providers to progress your application
  • Credit reference and fraud prevention agencies
  • Regulators and government bodies where required by law
  • Professional advisers and service providers who support our business (IT, compliance, legal, auditors)

We will never sell your personal data.

5. International transfers

We do not routinely transfer personal data outside the UK. If a provider does, we will ensure appropriate safeguards (such as UK GDPR-approved transfer mechanisms) are in place.

6. Data retention

We keep your personal data only for as long as necessary:

  • Normally for the duration of your relationship with us plus up to 6 years (to meet legal, regulatory and insurance requirements)
  • Health data and sensitive records are held only as long as necessary for the product arranged

7. Cookies & website tracking

Our website uses cookies and similar technologies to give you the best experience:

  • Strictly necessary cookies – required for the site to function (cannot be switched off)
  • Analytics cookies – help us understand site use and improve performance
  • Marketing cookies – used to deliver relevant advertising; only active with your consent

8. Your rights

You have the following rights under data protection law:

  • Access to your data (a copy of the information we hold)
  • Correction of inaccurate or incomplete data
  • Erasure of your data (“the right to be forgotten”)
  • Restriction or objection to processing
  • Data portability (where applicable)
  • Withdraw consent for marketing at any time

To exercise any of these rights, contact us using the details below.

9. Contact us

If you have any questions about this policy or how your data is used, please contact:

Pure Financial Solutions Limited
Redruth House, Cornwall Business Park West, Scorrier, Redruth, TR16 5EZ
Email: info@purefininsurance.co.uk | Tel: 01872 211210